Online Marketing in Vietnam: A Unique Way to Win Market Share and Increase Profits
Online marketing is the only way for Vietnamese companies to gain market share and increase profits.
The numbers on Online Marketing in Vietnam in the past
Based on the economic and social changes of Vietnam in the period 2013-2015, the world experts identified our country as a lucrative online market. Businesses will consider this as a potential mining site, especially the Digital Marketing Agency.
Observers also stated that Vietnamese businesses are focusing on Digital Marketing for two purposes: promoting and branding, increasing sales and expanding market share through e-commerce. And this is an attractive market for all B2B and B2C businesses.
Take advantage of online social networking to expand your customers.
Nguyen Van Dung, representative of the Vietnam Chamber of Commerce and Industry (VECOM), HCM City Branch, said: “In the 2013-2015 period, according to information from the Vietnam E-commerce Association, The market still thrives, maintaining a growth rate of 100-150% thanks to the application of modern technology platforms and online advertising.
Or, as VECOM’s Vietnam E-Commerce Indicator 2013 says, “2013 is the year that has witnessed a tremendous improvement in the way businesses and businesses interact (B2B) and between businesses and consumers. use (B2C). The level and efficiency of email use of businesses have improved compared to 2012 with 83% of businesses have used email to receive orders. This percentage of 2012 is 70%. ”
By the end of the first quarter of 2016, the online marketing market in SEO company Vietnam is expanding.
This will always be a fertile land for any business that wants to gain market share. So that business must be knowledgeable about Marketing Online (MO) and grasp the development trend in the field of Digital Marketing.
Succeeding With Online Marketing: Hard But Still
When people, home to participate in e-commerce market, the competition is harsh inevitable. 2015 is the boom year of start-up businesses in Vietnam and can not fail to mention the failed business when in the water. However, it is impossible not to mention the successful enterprises, gaining super profits, expanding market share thanks to MO. Mr. Kieu Van Tien, communication manager of Eresson Beer at 9, Pham Hung, Hanoi and Eresson Beer is a typical example. This can be a great example of business based on MO for other businesses or people who want to pursue this path.
Currently, in Hanoi, people who use MO to build their brand and expand their market share are grouped together to share experiences and help each other. Mr. Tien is also an Admin of a group of admins of very large groups today about MO. “Thanks to MO in general and Facebook in particular, the store has grown by 40% in profits and has expanded its branches throughout the city,” he said.
He also said that in order to achieve this achievement, he had to go through a lot of failures. In particular, the most expensive failure he had to “taste” was when he first stepped into online marketing a few years ago. “I asked my brother to run the facebook ads and practice. By mistake between VND and USD, I chose the price of 4 dong and then after one night, my Visa card lost more than 11 million. That is the lesson I remember most, “said the manager of the German beer store.
Then, he encountered other difficulties such as finding customer data so much and quality, writing content to promote the store’s products so attractive but not too “over” with consumers. In addition, as the market fiercely competition, many people began using techniques and tips that make large ad units: Google, Facebook or Youtube increased the high cost for the Vietnamese. This will have a serious impact on the business environment and sustainable development.
Online Marketing in Vietnam: A Unique Way to Win Market Share and Increase Profits – Picture 3